Creative direction
Production
Photography
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Kevin Li
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Kirsty Bryson
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Fkd Studio
- Evolution 7 (E7)
- Sam Gordon
"Meat The Future" is an award-winning campaign that I led from start to finish, including ideation and art direction, at Grill'd. This gamechanging campaign promotes the brand's environmentally friendly beef alternative developed in collaboration with Sea forest.
It showcases Grill'd's optimistic and planet-first approach, featuring a new type of beef that emits 70% less methane gas thanks to asparagopsis seaweed. This innovative approach marks Grill'd's initial steps toward creating a sustainable and delicious beef option for conscientious meat eaters worldwide.
The campaign's success not only garnered industry recognition but also contributed significantly to raising awareness about sustainable food choices and Grill'd's commitment to environmental stewardship.