AGDA Awards Finalist
2024

Art direction, production (stills & motion), & social ideation by me

Creative director, concept, graphic & packaging design by Mark Peters

Talent - VanityFood Stylist - Sammy Green
Photography - Kevin Li
Dreamburger’s Diner - Bastion

Barbie Dream Burger

Grill'd dove headfirst into Barbie Land with their latest collaboration with Warner Bros. Pictures and Mattel, aiming to turn Grill'd unapologetically pink and create cultural hype. This viral campaign introduced Barbie-inspired products, including the Barbie Dreamburger and the exclusive Barbie Beach Roll. The packaging, dubbed the "burg-kin," went viral both online and in-store, with the bundles and pink burgers selling out quickly and customers desperately trying to get their hands on them.

As part of the campaign, Grill'd transformed their Galeries, Sydney, store into a Barbie Dreamburger Diner, immersing burger lovers in a whimsical Barbie wonderland. Working closely with Bastion Experience, the space brought Barbie's signature pink and beachy lifestyle to life, providing an exclusive, Instagrammable experience that captured the essence of the Barbie movie. The Dreamburgers Diner generated significant buzz on social media, with patrons raving about the immersive, pink-themed décor. This collaboration successfully drove mass PR and social coverage, increased foot traffic, and met the high production and visual standards of Warner Bros., making it one of Grill'd's most memorable campaigns.

Lauren Andersen

An art director & creative. Born in Aotearoa, based in Naarm.

About Instagram Selected Works

An art director
& creative.
Born in Aotearoa, based in Naarm.

About
Instagram
Selected Works